What is Boba?

To deliver information and respond to technical requests vendors can:
1. Use a user’s IP address to deliver an ad over the internet
2. Respond to a user’s interaction with an ad by sending the user to a landing page
3. Use a user’s IP address to deliver content over the internet
4. Respond to a user’s interaction with content by sending the user to a landing page
5. Use information about the device type and capabilities for delivering ads or content, for example, to deliver the right size ad creative or video file in a format supported by the device

Vendors cannot:
Conduct any other data processing operation allowed under a different purpose under this purpose